Do I need a website if I have Facebook or Instagram?
What a website gives a small business that a Facebook or Instagram page does not, and when a social media page is enough on its own.
Many small businesses start with a Facebook or Instagram page, and for good reason: it is free and your customers are already there. A website does a different job. The two work best together.
What a website gives you that a social media page does not
- You appear on Google. When someone searches for your service in your area, Google shows websites and business profiles first. A social media page rarely ranks for those searches.
- Your own address. A domain such as your-business.gr belongs to your business. A page on a platform depends on that platform’s rules, and an account can be restricted or lost.
- Everything in one place. Opening hours, prices, services, location and a contact form, organised the way you want, instead of scattered across old posts.
- Visitors without an account. Anyone can read a website. Some of your customers do not use Facebook or Instagram at all.
- Content that stays. Posts move down the feed within days. A page on your website keeps answering the same questions for years.
When a social media page is enough
If your customers come mainly through recommendations, you sell only to people who already know you and you do not need to be found on Google, a well kept social media page can be enough for a start.
The two together
The best setup for most small businesses is a website with the basic information and a social media page for news and photos, each linking to the other. A website also makes your Google Business Profile stronger, because Google can confirm your details on it.
We use the photos you already publish on your social media for your website, at no extra charge, so you do not have to start from zero. A simple presentation site is our Tier 1.
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